Manitoba Harvest at Expo West 2025

Image from the 10x10 Manitoba Harvest trade show display at Expo West 2025 showcasing employee engagement with attendees and products prominently displayed in the background.

Challenge

As a well-known name in plant-based nutrition, Manitoba Harvest returned to Expo West with a clear goal: drive product sampling in a compact 8x10 footprint. The challenge? Design a booth that prioritized volume sampling, clean aesthetics, and quick setup—all without compromising on brand impact.

Image from the 10x10 Manitoba Harvest trade show display at Expo West 2025 showcasing the way that their packaged products are prominently displayed on in the booth space.

Solution

STAR developed a streamlined layout centered around dispensers and sampling flow. Lightweight graphics and simplified logistics meant the brand team could focus entirely on trial and engagement. Even without a detailed brief, STAR provided end-to-end support—from production to install.

Result

Attendees had easy access to Manitoba Harvest’s products, with high-volume sampling made seamless by the booth’s intuitive design. Despite its size, the space delivered strong traffic, low friction, and measurable results for the brand.

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