As part of an overall rebranding initiative, TCF Bank consolidated operations into a single 300,000-square-foot corporate campus in Plymouth.
To engage visitors and the 1,700 Operations, HR, IT, Finance/Accounting and Facilities Management employees who work there, the bank asked Star to design, fabricate and install a lobby “welcome center.”
The center’s centerpiece is a large digital display that features company news as well as employee profiles and product promotions. The display and lobby serve as a colorful backdrop for the employee and stakeholder messages CEO Craig Dahl regularly records there.
The lobby also features a workstation where visitors can plug in their computers or log on to one of several iPads, ensuring that the lobby is not just attractive but also functional.
Pleased with Star’s attention to detail in everything from the custom reception desk to the three-dimensional raised lettering of the company’s logo—including the precise angle of the swoop of TCF’s “sail”—the bank also asked Star to design, fabricate and install wayfinding signage throughout the building and several acres of parking lots.