Factory Motor Parts (FMP), a 70-year old family-owned company that distributes premium automobile parts and equipment worldwide, scored big when it grabbed an opportunity to brand a club-level space in U.S. Bank Stadium, the Minnesota Vikings’ new home. Along with fantastic views of the playing field, high-definition televisions and room for 2,000 fans, the FMP Club—thanks to help from Star—also tells the story of FMP’s family of brands. Pillars and wall graphics feature photos of FMP’s products, as do two unique “parts-as-art” wall sculptures.
