ADC

Star created a high-tech mobile marketing solution for ADC. Brand presence is a critical part of a mobile marketing campaign and Star built and wrote ADC’s brand story into a custom-designed bus that made the audience feel like they were in an actual data center. The design and build included traps in the vehicle floor so displays could be moved and fold-up counters to allow staff to pack up pieces when necessary. Star also included unique items such as merchandising doors and drawers that could slide in or out with data center wires. The mobile marketing campaign made a huge impact on ADC’s customers and prospects.